Harvard Business Review

APRIL 4, 2011

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. The bill hopes "to advance the mutual interests of the United States and Africa with respect to the promotion of trade and investment and the advancement of socioeconomic development and opportunity." The African diaspora has played key roles in the development of the continent. AIDA is coming at the right time. Global business Government AIDA

GDP 12

GDP Education Banking Information Technology 12

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. They need to do both, and create the right mix for their go-to-market programs.

AIDA 11

AIDA AIDAS Disintermediation CRM 11