Toward Africa 2.0

Harvard Business Review

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. AIDA is coming at the right time. Nigeria moved from a GDP of $35 billion to $207 billion within a decade largely because of massive investment from foreign business partners in information technology and banking. Ndubuisi Ekekwe is a founder of the non-profit African Institution of Technology. Global business Government AIDAA new dawn is coming to Africa.

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What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. Despite huge advances in technology over the past two decades, most sales models and performance practices are the ad-hoc accumulation of years of reactive decisions, often by different managers pursuing different goals.

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