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QAspire Blog: Practical Insights on Quality, Management.

QAspire

AUGUST 1, 2010

While all these things were known and read somewhere, a lecture like this with successful people helps a great deal in reinforcing them to your belief system. These lessons (and more) were nicely wrapped in powerful personal stories that engaged the audience. I admire Anupam Kher and here it is his rich experience that is speaking.

Quality

Quality Blog Management AIDA

What Salespeople Need to Know About the New B2B Landscape

Harvard Business Review

AUGUST 5, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. In each step, sales people are expected to perform a series of tasks, usually sequentially, in order to close.

B2B

B2B AIDA AIDAS Disintermediation

QAspire Blog: Practical Insights on Quality, Management.

What Salespeople Need to Know About the New B2B Landscape

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