Win the Pitch: Tips from Mastercard's "Priceless" Pitchman
Harvard Business Review
MAY 8, 2012
As a growth officer in my early career with the mad men and women of McCann Ericksson , my mom could never quite grasp what I did for a living. The South African Airways pitch was won on the basis of a shared ambition of presenting the airline as a symbol for what the entire nation could become.
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