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Uber Shows How Not to Apply Behavioral Economics

Harvard Business Review

Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. All four groups increased their implementation of fuel-efficient behaviors. It’s a well-documented social-science finding called the Hawthorne effect.) The result? The implication?

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Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business Review

An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit.