LDRLB

JUNE 22, 2010

Prior to entering the private sector as a researcher and consultant, Rick spent a number of years as a university professor where he taught courses in research methods, statistics, marketing, communication, and psychology. My company’s leaders are completely ethical and honest. He received his Ph.D. from Michigan State in 1987.

Leadership 102

Leadership White Paper Press Release Sharpe 102

Harvard Business Review

MARCH 10, 2015

Aggressive moves by airlines to migrate frequent flyer metrics from miles flown to dollars spent have caused bargain-hunting road warriors worldwide to whine about “disloyalty programs.” Airlines have clearly calculated that customers who spend more are more valuable to them than customers who fly more.

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE. Their advice can be invaluable.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

SEPTEMBER 27, 2011

There are some notable examples of CEOs with courage: In the days following September 11, 2001, Southwest Airlines did not follow its many competitors and lay off tens of thousands of people, thereby keeping intact its record of never having a layoff, or furlough, and building its market share. As former Procter & Gamble CEO A.

CEO 14

CEO Benchmarking Long-term Banking 14

Harvard Business Review

FEBRUARY 5, 2013

John Mackey, co-founder and co-CEO of Whole Foods Market, discovered his noble purpose early in his life. Mackey told us in our interview that he believes that in recent decades, capitalism has lost its ethical mooring and that the explosion of corporate scandals is evidence of this drifting.

Ethics 8

Ethics Morale Airlines CEO 8

Harvard Business Review

MARCH 11, 2015

But charging different customers different prices for the same or a similar product or service is tricky for reasons having nothing to do with ethics. Second: if you have different prices in the market for a similar product, there is no preventing your well-heeled customers from taking advantage of the lower prices, too.

Price 8

Price Discount Travel Business Model 8

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Whole Foods Market. American Airlines. There is a direct link between empathy and commercial success. AstraZeneca. Oil & Gas.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

NOVEMBER 5, 2015

As a child I felt no particular interest in pharmaceuticals, telecommunications, computers, oil and gas, health and beauty aids, medical devices, airlines, or shipbuilding, all of which I’ve simulated or war-gamed. I wonder what makes people market products that they know cause addiction and death. Then they grow up.

Career 8

Career Seminar Self-aware Telecommunications 8

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 13

Reference Tips Media Case Study 13

Harvard Business Review

DECEMBER 18, 2012

But if everyone at a crummy airline, for example, had the same zero-tolerance for bad customer service as a lesbian has for lying about the fact that she's married to a woman, it wouldn't be a crummy airline for long. If it was, why was it allowed to go to market with such a defect? To stand up for your truth is to be a leader.

Airlines 15

Airlines Retail Learning-by-Doing Quality 15

Harvard Business Review

OCTOBER 11, 2012

We sell our privacy to the airlines when we download an airline app to our smartphones to receive better customer service. Whether we're consulting it or not, the app is tracking our travel preferences, travel patterns, quite possibly our religious affiliation through our meal choice, and even our present location.

Insurance 16

Insurance Discount Airlines Price 16

Harvard Business Review

JUNE 21, 2013

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. Ethical Quandaries. But sometimes all this hoopla makes people really uncomfortable.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

OCTOBER 11, 2012

We sell our privacy to the airlines when we download an airline app to our smartphones to receive better customer service. Whether we're consulting it or not, the app is tracking our travel preferences, travel patterns, quite possibly our religious affiliation through our meal choice, and even our present location.

Insurance 9

Insurance Discount Airlines Price 9

Strategy Driven

FEBRUARY 4, 2011

How much further should we extend ethics? Sadly, many of the perpetrators did not see lapses in ethics… it was legal and just business to them. By maintaining an awareness of further changing environments, there are further opportunities to be successful, ethical and move ahead of the competition.

Ethics 59

Ethics Cost Crisis Learning-by-Doing 59

Harvard Business Review

MARCH 24, 2011

Competitors whispered that Gupta was committing the most un-McKinsey-like of sins: cutting price to get into new markets. As the stock market began to take off, though, and options rained down on corporate execs, the compensation tables began to turn, certainly for the top ranks.

McKinsey 14

McKinsey Consultative Waterman Intellectual Capital 14

Harvard Business Review

SEPTEMBER 12, 2011

Higher-ambition leaders are able to integrate multiple business disciplines (strategy, ethics, marketing, finance and so on) into a coherent, systemic approach for building a great company. Some schools, including Harvard Business School, are requiring more courses in ethics, teamwork, and leadership values, but that's not enough.

360-Degree Feedback 14

360-Degree Feedback Ethics Education Human Resources 14

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MAY 8, 2012

Your Credo: These are the values and the belief system to which you subscribe, and/or a shared behavior and code of ethics that you're working within. The South African Airways pitch was won on the basis of a shared ambition of presenting the airline as a symbol for what the entire nation could become.

Belief Systems 16

Belief Systems Tips Audience CFO 16

HR Digest

JANUARY 10, 2024

Walmart wants customers to know them for low prices, Singapore Airlines customers know them for customer connectivity, Apple customers perceive innovation and Fed Ex customers expect speed. Southwest Airlines’ firm brand, for example, is cheap, fun, and on time. In the late 1970s 95% of market value was derived from earnings.

Ulrich 52

Ulrich Leadership Diversity Audience 52

Strategy Driven

MARCH 11, 2011

In my opinion, deregulation, as a whole, has worked negatively upon business and society (banking, airlines, trucking, and broadcasting), and the SEC is no exception. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. Congressional Hearings.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57