Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

So we partnered with Virgin Atlantic Airways on a field experiment to understand how the behavior of employees—in this case, airline captains—influences fuel efficiency, and how low-cost company interventions can influence their behavior. This is consistent with a well-documented social science phenomenon called the Hawthorne effect, whereby people change their behavior as a result of knowing they are being observed.

Uber Shows How Not to Apply Behavioral Economics

Harvard Business

In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. It’s a well-documented social-science finding called the Hawthorne effect.)