Uber Shows How Not to Apply Behavioral Economics

Harvard Business

In a paper published in 2009 , Alex Haynes and colleagues examined the use and effectiveness of checklists in eight hospitals in eight cities in the Unites States. Another example I often give concerns the use of fuel- and carbon-efficient flight practices in the airline industry. It’s a well-documented social-science finding called the Hawthorne effect.) Behavioral economics Motivating people Psychology Digital Article

Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

So we partnered with Virgin Atlantic Airways on a field experiment to understand how the behavior of employees—in this case, airline captains—influences fuel efficiency, and how low-cost company interventions can influence their behavior. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.