Strategy Driven

JANUARY 17, 2014

However, innovations in the neurosciences to developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives.

ROE 50

ROE ROI Letter Airlines 50

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. Paul Nunes and I have known each other for many years, and we’ve both been writing about the subject of disruptive innovation from different vantage points and different angles. DAVID: Yeah. You call it this big bang disruption.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

SEPTEMBER 26, 2013

But since deregulation in 1978, airlines in the U.S. airlines filed for bankruptcy. Airlines suddenly leveled off. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. airlines earned an estimated $12.4 So what happened?

Airlines 8

Airlines Industry Transportation Travel 8

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? They don’t have to talk about their competition – Apple is the innovator. OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? Blackberry, American Airlines, Barnes & Noble, Microsoft, and Tiger Woods to name a few.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Lead on Purpose

MAY 26, 2009

Without holding too much expectation for positive results, I started calling the different companies through whom we had booked our trip. I then called Delta Airlines to cancel our flights. A few hours and an X-ray later we learned that he had broken his nose in three places. Two days later, all the points were back on my account.

Examples 113

Examples Hotels Productivity Products 113

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Understand what creates value.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Brand innovators tend to create different kinds of relationships.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

MARCH 17, 2016

It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. First, we should not confuse a fundamentally low-price position with the decision to wage a price war. A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

SEPTEMBER 29, 2014

They might be surprised at how certain economic notions have been directly applied in business, with largely positive results. Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. Economists and market design. Here a few notable examples.

Strategy 12

Strategy Black-Scholes Airlines Price 12

Women on Business

JANUARY 24, 2011

you put yourself in the right position), you are ready. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 14, 2017

I call this new breed of companies the “inclusive innovators.” For example, Southwest Airlines focused on responsible consumption and on climate action; Johnson & Johnson/Janssen chose good health and partnerships for the goals; and MasterCard chose good jobs and economic growth, reduced inequalities, and partnerships.

Development 11

Development Company Innovation Goal 11

Harvard Business Review

AUGUST 29, 2014

In a blog post, Uber says, "We never use marketing tactics that prevent a driver from making their living — and that includes never intentionally canceling rides." Its smart phones make up a mere 2% of the global market. No Fighting, Kids Don’t Want Me to Recline My Airline Seat? Why would a company use such drastic tactics?

Six Sigma 8

Six Sigma Airlines Tactics Innovation 8

Harvard Business Review

APRIL 7, 2014

Many modern businesses take stock in the reality of disruptive innovation and try to react accordingly. Pundits and managers alike readily cite reasons including the stresses of business model innovation or the difficulty of making small experimental investments inside the four walls of an established organization.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

MAY 28, 2015

Managers constantly try to fit new market needs to existing processes and routines. And then the innovators improve the technology steadily over time, allowing it to serve more and more of the overall market, which causes great trauma for incumbents who stuck to their legacy ways of doing things. Several U.S.

Technology 8

Technology Depreciation Christensen Short-term 8

Harvard Business Review

APRIL 8, 2015

Their innovation efforts tend to be focused wholly on the creation of new value; meanwhile, the question of how exactly they will be compensated for it usually goes unexamined. Growth: A TV cable company offers special subscription plans for new customers, aiming to achieve a strong market position within 24 months.

Balanced Scorecard 8

Balanced Scorecard Company Price KPI 8

HR Digest

SEPTEMBER 1, 2020

Recent weeks have seen a spate of layoffs being announced by the retail, beverages and the airlines industries totaling nearly 200,000 in number. MGM Resorts International, United Airlines and Coca-Cola are the latest to announce that the furloughed employees have been let go. million, says a MarketWatch report.

Industry 75

Industry Airlines Retail Banking 75

Harvard Business Review

APRIL 18, 2011

Whether firms call the position Chief Customer Officer (CCO) or some other label, these individuals serve as top executives with the mandate and power to design, orchestrate, and improve customer experiences across the ever-more-complex range of customer interactions. Senior leaders are in a new position. Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

JUNE 21, 2016

It did not take the Department of Justice (DOJ) much figuring to show that the merger of the #2 and #3 player oil field services would concentrate selling power substantially in 23 specific markets, from drilling fluids to drill bits. competition vs Amazon.com). That is in the end a good thing.

Guidelines 8

Guidelines Long-term Short-term Airlines 8

Harvard Business Review

NOVEMBER 23, 2010

A passenger jet belonging to a cut-rate airline had recently crashed into the Florida Everglades, and Kinsley argued in Slate that it was appropriate for discount airlines to be more dangerous than the major carriers. The chance of getting killed in a crash on a given flight on a major airline is roughly 1 in 10 million.

Airlines 14

Airlines Report Guidelines Discount 14

Harvard Business Review

DECEMBER 19, 2011

The business world is overflowing with products and services and designs and marketing campaigns that are adequate. Talk about positive word of mouth. Recently, at a conference of marketers and brand specialists, I learned about a fast-growing company called Kulula Airlines, sort of the Southwest of South Africa.

Airlines 16

Airlines Mission Statement Sharpe Brand 16

Harvard Business Review

JUNE 27, 2012

My colleagues and I at Bain & Company have been tracking this for forty years, and we have never seen companies losing their leadership positions as quickly as they are today. A similar pattern hold for airlines. Markets change; technology evolves. And for telecom. And for many others. Root it out wherever you find it.

Creativity 14

Creativity Long-term Kotter Cost of Capital 14

Harvard Business Review

DECEMBER 22, 2016

We believe so — it is a form of governance that is much older than the public and private equity models, one developed in sophisticated Western capital markets. It takes time and courage to establish a chocolate habit in a completely new market, without compromising the original brand name, quality, or taste standards.

Short-term 8

Short-term Long-term Leveraged Buy-out Globalization 8

Harvard Business Review

MAY 19, 2016

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed. When Procter & Gamble purchased it in 1999 for $2.3

IAM 11

IAM Productivity Products Company 11

Harvard Business Review

AUGUST 9, 2016

Measuring Marketing Insights. In the 2000s, airlines launched personal entertainment systems in economy class cabins on intercontinental flights. Then generate a continuous stream of infatuation intervals, so that as soon as one is nearing its end, you launch enticing innovations that elicit a new one. Insight Center.

Early Adopters 8

Early Adopters System Airlines Training 8

Harvard Business Review

NOVEMBER 5, 2013

Forget bureaucrats, fancy lobbies, and marketing expense! For airlines, it is on-time performance. This was a vital step in healing old wounds and going on to stellar performance at the top of the Korean stock market. A bankrupt community health center repaired leaky ceilings in medical examination rooms.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

APRIL 11, 2014

That Elusive Handshake The Recovery Puzzle: A New Factory in Ohio Struggles to Match Jobs to Job-Seekers The Washington Post We''re all familiar with the unemployment numbers, as well as the persistent cries that it''s difficult to match job seekers with open positions. Or floating office buildings in Miami?

Hammer 8

Hammer Automotive Morale Airlines 8

Harvard Business Review

OCTOBER 18, 2016

market capitalization ) and 500 additional public companies. We studied those pay packages in relation to the firm’s performance, rival firms’ performance, measures of market concentration, and common ownership of the industry. They may choose it for other reasons, for example, to encourage cooperation or innovation.

CEO 8

CEO Asset Management Cooper Industry 8

Harvard Business Review

SEPTEMBER 21, 2011

Four main factors go into developing and positioning an app strategy: Brand. Companies can take one of several positions on branding. A brand also has to be aligned with the market profile of the consumer segment. Many companies forget to align customer service with the brand proposition for the targeted market segment.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

DECEMBER 23, 2016

Heat degrades the substrate of innovation, while light catalyzes it.” Similar failures among cockpit crews can lead to airline crashes. Lilly’s research shows these same effects can happen between members of alliance innovation teams. However, you must create more light than heat when you engage in conflict.

Productivity 8

Productivity Products Survey Strategic Fit 8

Harvard Business Review

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. Meanwhile, business was free to focus on generating growth, productivity, innovation, and, ultimately, societal wealth. “Strategies for Two-Sided Markets” 3. The promise of global progress has become a reality for many — but not for all.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

OCTOBER 18, 2016

The primary criterion is the contribution of the investment to the competitive position of the business. If it would have an immediate business impact, such as the impact that an airline’s loss of its reservation systems would have, then it is likely to be a key operational investment.

Tools 8

Tools Competitive Advantage Operations Technology 8

Harvard Business Review

AUGUST 11, 2015

The dating site OKCupid brought its moral values to the attention of its users when it asked customers using the Firefox browser to switch to a competitor because of the position Mozilla’s then-CEO had taken on gay marriage in California years earlier. According to the airline’s campaign site , over 50,000 people have signed on.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

AUGUST 11, 2011

When stock markets gyrate and growth prospects darken, it's tempting to rein in innovation programs and hoard cash. Re-visit big, inflexible projects — The 80/20 rule often applies to corporate innovation portfolios; a few projects consume the lion's share of cash.

Innovation 15

Innovation Fixed Costs Airlines Business Model 15

Harvard Business Review

APRIL 12, 2013

In 2008, the coffee chain was struggling to maintain its market position and to ward off a growing set of competitive threats. I wanted value-focused employees who were willing and able to drive an innovative, sophisticated experience for customers.". Successful transformations require many people pulling together.

Company 8

Company Video CEO Crisis 8

Strategy Driven

FEBRUARY 4, 2011

billion as the stock market plummeted, amid a crisis of investor confidence. We have been subjected to the second longest bear market in history, the longest being that of the Great Depression. The stock market is down 25%. Airlines say that delays caused by air traffic controllers cost them a combined $4 billion per year.

Ethics 59

Ethics Cost Crisis Learning-by-Doing 59

Harvard Business Review

MAY 12, 2015

When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment. Strategy, it follows for Porter, is a matter of working out your company’s best position relative not just to pricing pressures from rivals but to all the forces in your competitive environment.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8