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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

Tool #5 - Red Ocean/Blue Ocean Strategy This week, let’s understand how companies position themselves in the marketplace to succeed - The Red Ocean/Blue Ocean Strategy. They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. Their advertising and marketing communications look and sound different from their competitors.

Brand 289
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Few deliver it.

Marketing 257
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Is Your Leadership Creating an Energy Crisis?

The Practical Leader

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. I was getting very few responses. This was going nowhere fast.

Energy 52
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Jim Hunter – Servant Leadership Interview Series

Modern Servant Leader

We continue the servant leadership interview series with a real treat. I was honored to have Jim Hunter sit down for an interview on Servant Leadership. Jim has over 30 years of experience teaching and consulting on servant leadership principles. Steve: It’s Leadership 291, it’s called, “Becoming an Influential Leader”.

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Jim Hunter – Servant Leadership Interview Series

Modern Servant Leader

We continue the servant leadership interview series with a real treat. I was honored to have Jim Hunter sit down for an interview on Servant Leadership. Jim has over 30 years of experience teaching and consulting on servant leadership principles. Steve: It’s Leadership 291, it’s called, “Becoming an Influential Leader”.

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How Innovation Is Completely Different in Established Organizations than in Startups

Leading Blog

They have money, customers, data, employees, suppliers, partners, and infrastructure -- which put them in a perfect position to transform new ideas into concrete, value-creating, successful offerings. DIY chain Lowe’s, for example, is building 3D printers that print in zero gravity, thus opening up entirely new markets for themselves.