Rich Gee Group

AUGUST 26, 2014

We want to get our Shiny Object and place it into our ‘Shiny Object Repository’ The Shiny Object can take many forms: A new position. A new car. A strategy a competitor is using. A direction recommended by friends. A blog post with a ‘new’ idea. A new tool (especially technology). It can be anything. Some are bad.

Objective 232

Objective How To Airlines Tips 232

In the CEO Afterlife

AUGUST 5, 2015

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Several big brand marketers have fallen on their own swords in their effort to drive growth.

Brand 100

Brand Airlines Bottom-up Marketing 100

Leading Blog

JULY 25, 2019

They have money, customers, data, employees, suppliers, partners, and infrastructure -- which put them in a perfect position to transform new ideas into concrete, value-creating, successful offerings. DIY chain Lowe’s, for example, is building 3D printers that print in zero gravity, thus opening up entirely new markets for themselves.

Innovation 223

Innovation Organization Bottom-up Airlines 223

Lead Change Blog

FEBRUARY 17, 2016

Squeezing another penny out of costs, getting product to market a few weeks earlier, responding to customers’ inquiries a little bit faster, ratcheting quality up one more notch, capturing another point of market share–those are the obsessions of managers today. ” Welcome to the era of growth through innovation.

Six Sigma 150

Six Sigma TQM Airlines Wilde 150

The Practical Leader

AUGUST 16, 2023

Poor Managers Enervate, Effective Leaders Energize Management at an airline with deteriorating customer satisfaction issued a directive urging staff to smile and be nicer to passengers. Yet despite our very tight job market, highly effective “magnet companies” attract and hang on to good people.

Energy 52

Energy Crisis Absenteeism Leadership 52

Lead Change Blog

DECEMBER 17, 2015

When it came time to drive cows to market, the hot tattoo was a convenient way to identify a particular cow. On Southwest Airlines Flight 22 from El Paso to Phoenix, the flight attendant accepted assistance from two adoring passengers to help pass out peanuts to fellow passengers. And, it is the dream of every brand manager.

Brand 150

Brand Airlines Wilde Tools 150

Lead Change Blog

FEBRUARY 12, 2015

While employees choose to be happy, those sourcing positive emotional strength are typically employees bolstered by a supportive, affirming environment. At the annual Southwest Airlines Halloween party, CEO Gary Kelly showed up dressed as KISS. Happy employees are resilient in times of chaos, courageous in moments of conflict.

Open-book 150

Open-book Airlines CEO Hotels 150

Women on Business

JANUARY 11, 2011

But now we have GPS, the Global Positioning Satellite, and somewhere up in the sky there is a satellite that knows where I am and beams down directions for me. Often this meant trying to read Mapquest directions while driving on a highway or in the dark. Have you ever experienced that?

Press Release 160

Press Release Succession Discount PR 160

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. When companies maintain trust and cultivate positive relationships with customers they are rewarded with loyalty.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

OCTOBER 29, 2020

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. However, these services’ market demand is not fixed and can go for long periods with minimal requests. Yield management runs mostly on the tilt of the supply and demand of the market.

Yield Management 65

Yield Management Price Management Hotels 65

HR Digest

OCTOBER 17, 2020

Many organizations aren’t in a position to retain their people, let alone stimulate feelings of financial security and solidarity with bonuses and rewards. Household income and savings are ultra-low in most global markets. We suggest: Assess how to set rewards in a depressed stock market.

Short-term 59

Short-term Committee Incentives Long-term 59

Harvard Business Review

SEPTEMBER 26, 2013

But since deregulation in 1978, airlines in the U.S. airlines filed for bankruptcy. Airlines suddenly leveled off. In the past few years, profits have become positive across the industry, and market caps are soaring from prior lows. airlines earned an estimated $12.4 So what happened?

Airlines 8

Airlines Industry Transportation Travel 8

HR Digest

OCTOBER 17, 2020

Many organizations aren’t in a position to retain their people, let alone stimulate feelings of financial security and solidarity with bonuses and rewards. Household income and savings are ultra-low in most global markets. We suggest: Assess how to set rewards in a depressed stock market.

Short-term 52

Short-term Committee Incentives Long-term 52

Strategy Driven

MARCH 4, 2013

Ever get poor service at an airline? It happens because the people who work at the airlines are undertrained, poorly managed, feel put upon by their management and their leadership, underpaid, rarely if ever praised, and are exposed to constant customer complaints. I always ask people in service positions, “How’s it going?”

Airlines 50

Airlines Loyalty Customer Loyalty Training 50

Tanveer Naseer

SEPTEMBER 17, 2013

Although Amy discussed how the efforts leaders make can create these positive ripples that empower and enable their employees to succeed, in our conversations after her talk, Amy and I also discussed the darker side of our “wake”, in which we have a deleterious impact on employee productivity and morale.

Organization 274

Organization Conference Audience Globalization 274

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. So why is it not more common?

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Modern Servant Leader

FEBRUARY 17, 2016

You can also consider a business that awakens a massive industry then dominates the market shares globally at the same time, busting misconceptions about the way the food service industry must treat employees. $16 America’s largest airline and the most profitable – the airline that love built. So why is it not more common?

Leadership 100

Leadership Servant Leader Airlines Learning-by-Doing 100

Harvard Business Review

DECEMBER 22, 2011

Google is poised to completely alter how websites market themselves over the next year. This change, however, will take value away from marketers who rely on visitors clicking through to deeper pages. Marketers will see better search rankings if they document information using this new format. This is a tremendous strategy.

Marketing 18

Marketing Advertising Software Competitive Advantage 18

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Deming Institute

JULY 31, 2017

Without bothering to use a pencil or paper to perform the calculation, we believe the labor savings from the use of tools has yielded has a positive return. Likewise, we believe the resources we have invested in the home improvements will yield a positive return, one that could be estimated.

Deming 31

Deming System Tools Airlines 31

Lead on Purpose

MAY 26, 2009

Without holding too much expectation for positive results, I started calling the different companies through whom we had booked our trip. I then called Delta Airlines to cancel our flights. A few hours and an X-ray later we learned that he had broken his nose in three places. Two days later, all the points were back on my account.

Examples 113

Examples Hotels Productivity Products 113

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JANUARY 16, 2018

Using data from Twitter (where one of us works), we designed an experiment to study customer service interactions in two industries that generate a significant number of customer service complaints: airlines and wireless carriers. This extra $9 can be thought of as incremental brand value the airline has gained in the customer’s mind.

Wireless 12

Wireless Airlines Brand Loyalty 12

Harvard Business Review

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Marketing 8

Marketing Channel Management Incentives Survey 8

Strategy Driven

OCTOBER 29, 2012

OUCH QUESTION: Is your brand, product, or service market superior, and you haven’t elevated yourself to that position? Blackberry, American Airlines, Barnes & Noble, Microsoft, and Tiger Woods to name a few. CAUTION: Leave PR, marketing, and advertising out of the equation, or you may NEVER get to the truth.

Brand 50

Brand Reputation Customer Loyalty Industry 50

Harvard Business Review

APRIL 19, 2017

I’ve learned that truth from 40 years of conducting research in the fields of services marketing, service quality, and health services. Such calls should always be made by someone in a high position of responsibility, so that they can carefully consider the company’s broader reputation before taking such severe action.

Company 10

Company Airlines Meyer Hotels 10

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 16

Proposal Airlines Brand Marketing 16

LDRLB

JUNE 22, 2010

Prior to entering the private sector as a researcher and consultant, Rick spent a number of years as a university professor where he taught courses in research methods, statistics, marketing, communication, and psychology. Do you have any data on how trustworthy people in management positions perceive themselves to be? in the company.

Leadership 102

Leadership White Paper Press Release Sharpe 102

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Understand what creates value.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. I’m no road warrior, but I do clock an average of 100,000 miles a year, meaning I have some elite status on various airlines. Motrin Moms. Dell “hell.”

Media 8

Media Airlines Travel Brand 8

Strategy Driven

JULY 25, 2012

Ask Zappos, ask Southwest Airlines, ask Apple, ask Jimmie Buffett and ask CMI (that is us). This is the ultimate positioning from a business perspective. What companies do not have competition? When you earn raving fan customers you have a strategic advantage over your competition. In essence your company becomes a monopoly.

Team 51

Team BHAG Blanchard Airlines 51

Women on Business

JANUARY 24, 2011

you put yourself in the right position), you are ready. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MARCH 17, 2016

It takes a special kind of company, from the CEO on down, to make a low-price position sustainable and profitable. First, we should not confuse a fundamentally low-price position with the decision to wage a price war. A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

APRIL 12, 2016

There are many different makes and models on the market. If you are to succeed in business model design, it’s important to understand what a new model actually is and how it differs from mere positioning. We see positioning in the airline industry. Let’s take cars as a starting point.

Business Model 8

Business Model Airlines Retail Travel 8

Harvard Business Review

AUGUST 19, 2011

Then, imagine that two employees who represent the public face of your company are embroiled in a rather large scandal when a photo of them in a "compromising position" leaks out onto the internet. Abandon the marketing campaign." And the marketing campaign? The whole world is watching. What's your plan? It's dead in the water.

Airlines 9

Airlines Advertising PR Brand 9

Harvard Business Review

SEPTEMBER 29, 2014

They might be surprised at how certain economic notions have been directly applied in business, with largely positive results. Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. Economists and market design. Here a few notable examples.

Strategy 12

Strategy Black-Scholes Airlines Price 12

Harvard Business Review

OCTOBER 25, 2012

A leading mobile-phone maker falls out of step with its market — and struggles to catch up. The board of an airline hires a CEO — and then cancels his contract after just three years. But when the smartphone became the next big thing within the mobility market, the company lost its competitive edge.

Company 16

Company Airlines Offshoring PR 16