Harvard Business Review

MAY 28, 2015

Technologies like 3-D printing, robotics, advanced motion controls, and new methods for continuous manufacturing hold great potential for improving how companies design and build products to better serve customers. Why are older incumbent firms slow to adopt new technologies even when the economic or strategic benefits are clear?

Technology 8

Technology Depreciation Christensen Short-term 8

Harvard Business Review

OCTOBER 30, 2014

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 10

Marketing Guidelines B2C Analysis 10

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Consider these 11 ideas from the Radical Times Webcast series by SAS Marketing Director Jonathan Hornby: 1. Understand what creates value.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 15

Proposal Airlines Brand Marketing 15

Women on Business

JANUARY 24, 2011

you put yourself in the right position), you are ready. When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

JULY 2, 2014

Most of today’s marketing organizations take what might be called the industrial approach to consumers: snagging demographic data, matching it with purchasing data, and segmenting customers into profitability tiers. Another is whether a particular type can help a firm build market share. The New Marketing Organization.

Proposal 8

Proposal Airlines Brand Marketing 8

Harvard Business Review

MARCH 11, 2013

Last month, when I tweeted to American Airlines about a delay, no one tweeted back to me and no one realized that the tweet was also from a long-standing AAdvantage Gold member. Are your consumers' brand sentiments shifting from positive to negative or vice versa? Improve their real-time marketing efforts.

Brand 16

Brand Advertising Airlines CRM 16

Harvard Business Review

OCTOBER 2, 2014

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. Customers Decision making Information & technology'

Simon 10

Simon Retail Uncertainty Apparel 10

Harvard Business Review

JUNE 27, 2012

My colleagues and I at Bain & Company have been tracking this for forty years, and we have never seen companies losing their leadership positions as quickly as they are today. A similar pattern hold for airlines. Markets change; technology evolves. And for telecom. And for many others. Root it out wherever you find it.

Creativity 14

Creativity Long-term Kotter Cost of Capital 14

Harvard Business Review

MARCH 28, 2014

As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. An -er position is a dangerous one to adopt. A well-conceived brand platform and positioning can relegate competitors to irrelevance. There are several ways to position a brand as breakthrough. How – personality.

Brand 9

Brand IPO Marketing Strategy Airlines 9

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. Four main factors go into developing and positioning an app strategy: Brand. Companies can take one of several positions on branding. Technology.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

MARCH 11, 2013

Last month, when I tweeted to American Airlines about a delay, no one tweeted back to me and no one realized that the tweet was also from a long-standing AAdvantage Gold member. Are your consumers' brand sentiments shifting from positive to negative or vice versa? Improve their real-time marketing efforts.

Brand 9

Brand Advertising Airlines CRM 9

Harvard Business Review

OCTOBER 18, 2016

Note that whether the technology used is “leading edge” is secondary. The primary criterion is the contribution of the investment to the competitive position of the business. They are essentially R&D investments in unproven ways to use digital technologies.

Tools 8

Tools Competitive Advantage Operations Technology 8

Harvard Business Review

JULY 5, 2016

Or it might be to accelerate product development (and build out a richer product portfolio) by buying product capabilities across the market value chain. That means that – on PowerPoints, on websites, and in the way you describe your products to the market – you can say that your company Does That Thing. Insight Center.

Due Diligence 8

Due Diligence Software Construction Technology 8

Harvard Business Review

APRIL 8, 2015

Profit maximization (short-term): A shipping company increases freight rates by 50% to benefit from a capacity shortage in the market, even though doing so will strike customers as exploitative and damage loyalty. Price leadership: A no-frills airline constantly advertises the lowest fares on any route served.

Balanced Scorecard 8

Balanced Scorecard Company Price KPI 8

Harvard Business Review

FEBRUARY 27, 2017

In emerging markets, billions of people have moved out of extreme poverty. This narrative has rested on three propositions: that globalization is a major driver of growth and prosperity; that technological progress enriches our lives; and that shareholder returns reflect businesses’ contributions to societal progress.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

JANUARY 26, 2011

The SSE is well positioned to do so because the exchange has already taken a number of steps to improve reporting on nonfinancial (i.e., Companies included in the ETF include major airlines, pharmaceuticals, industrials, and technology.

Long-term 14

Long-term Sample Report Pharmaceuticals 14

Harvard Business Review

AUGUST 29, 2014

In a blog post, Uber says, "We never use marketing tactics that prevent a driver from making their living — and that includes never intentionally canceling rides." Its smart phones make up a mere 2% of the global market. No Fighting, Kids Don’t Want Me to Recline My Airline Seat? Why would a company use such drastic tactics?

Six Sigma 8

Six Sigma Airlines Tactics Innovation 8

Harvard Business Review

FEBRUARY 1, 2013

As I described in my last post , your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Think Apple, or Southwest Airlines, or for a more recent example, Zipcar.

Social Capital 9

Social Capital Review Software Marketing 9

Harvard Business Review

APRIL 7, 2014

In the software industry, giants like Microsoft, SAP, Oracle, and IBM have all invested heavily in the cloud technologies that are disrupting software. Steve Blank often likes to point out that start-ups are entities formed to identify product-market fit. For a real-world example, just consider the airline industry.

Disruptive Innovation 8

Disruptive Innovation Airlines Tactics Tools 8

Harvard Business Review

JANUARY 19, 2018

Consider Staples, the office-supplies retailer, which had tumbled from being the market leader to being a third of the new leader’s size by 1992. The latter was a capable strategist with relevant insight into digital technologies — the most pressing strategic issue for the company at that time.

Strategy 8

Strategy Chief Financial Officer Short-term Chief Information Officer 8

Harvard Business Review

MAY 19, 2016

Back in the 1980s, a company could set itself apart through scale, being the largest company in a category provided leverage over costs, back office processes, distribution, and marketing effectiveness. Consider, for example, the way many credit cards are marketed. When Procter & Gamble purchased it in 1999 for $2.3

IAM 10

IAM Productivity Products Company 10

Harvard Business Review

FEBRUARY 13, 2014

That is, the people who hold positions of stature within a company’s hierarchy, to whom several individuals report, and whose influence comes in great measure from the positions they hold. Fourth, some of them could well develop into excellent manager s, and they could begin such a transition with­out a shift in their formal position.

Development 8

Development Report Leadership Development Budgeting 8

Harvard Business Review

APRIL 7, 2011

The scalping market exists for three primary reasons. First, sports teams and rock stars often keep prices low as sign of appreciation to their fans, and to generate positive brand equity. Trying to keep prices below market value is akin to hoping an inflated balloon will remain submerged in a pool of water — it's hard to do.

Price 11

Price Sports PR Airlines 11

Harvard Business Review

NOVEMBER 5, 2013

Others need a course correction while still profitable (Microsoft), or a momentum shift because of disruptive new technologies (newspaper companies). Forget bureaucrats, fancy lobbies, and marketing expense! For airlines, it is on-time performance. They first restored the assets determining whether people use a health center.

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

FEBRUARY 9, 2015

In its 2013 proxy statement , GE announced that it is searching for director candidates who will bring technology, marketing, finance — and “leadership” experience to the boardroom. ” We are reminded yet again that the chief executive is no longer the sole leader of the enterprise.

Airlines 8

Airlines CEO Automotive Long-term 8

Harvard Business Review

OCTOBER 13, 2014

The global sharing economy market was valued at $26 billion in 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S. While it is easy to categorize business as in line with the free market and progressives as anti-market, the reality is far more nuanced.

Business Model 9

Business Model Hotels Venture Capitalist Transportation 9

Cooperperson

SEPTEMBER 12, 2022

My case led to changing, among other things, job titles, like draftsman to graphic artist, airline stewardess to flight attendant, and manpower to human resources. Addiction to alcohol, drugs, food, gambling, technology, sex, TV binging, depression and suicide ideation rates are off the charts.

Chief Executive Officer 78

Chief Executive Officer Self-aware Education Airlines 78

Harvard Business Review

AUGUST 11, 2015

Leading technology companies are increasingly soliciting their users to take political action on their behalf to defend controversial business models from regulation, support new programs, and promote their moral values in active political battles. According to the airline’s campaign site , over 50,000 people have signed on.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

AUGUST 24, 2012

Uber has positioned itself for the time-sensitive rather than price-sensitive consumer. We see this all the time with hotels and airlines. Basically, to satisfy one side of its market — the taxi drivers — Uber upset the other side — its customers. At the end of the journey, your driver charges your account.

Price 11

Price Airlines Hotels Insurance 11

Harvard Business Review

FEBRUARY 5, 2013

The business environment today has indeed become mindboggling complex due to accelerating globalization and rapid technology changes. John Mackey, co-founder and co-CEO of Whole Foods Market, discovered his noble purpose early in his life. Intelligence alone won't be enough to deal effectively with the escalating complexity.

Ethics 8

Ethics Morale Airlines CEO 8

Harvard Business Review

FEBRUARY 14, 2014

I’ve been watching the global economy for decades, and it seems to me that growth in the United States is about to speed up, while growth in the emerging markets is slowing down. New technology has turned the U.S., Indeed, it could even turn positive. American creativity remains unsurpassed. As it develops, the U.S.

Chemicals 8

Chemicals Pharmaceuticals Energy Creativity 8

Harvard Business Review

MARCH 19, 2015

Bringing new technology and tools into your organization can increase productivity, boost sales, and help you make better, faster decisions. However, 63% said the pace of technological change in their workplaces is too slow, primarily due to a “lack of urgency” and poor communication about the strategic benefits of new tools.

Technology 8

Technology CRM Training System 8

Harvard Business Review

APRIL 12, 2013

In almost every sector, there are once-dominant enterprises that find themselves on the wrong side of a shift in customer demand or the emergence of a disruptive technology. In 2008, the coffee chain was struggling to maintain its market position and to ward off a growing set of competitive threats. RadioShack.

Company 8

Company Video CEO Crisis 8

Harvard Business Review

JUNE 12, 2018

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

OCTOBER 19, 2012

Enamored by these numbers — and encouraged by a new wave of reforms to retail, airlines, broadcast, and power sectors — executives who previously ignored India are making a dash for it. As a consumer marketer, you're much better off thinking of India as a continent, much like Europe. Don't rely on a single India strategy.

Marketing 15

Marketing Market Segmentation Retail Travel 15

Harvard Business Review

SEPTEMBER 7, 2017

Armed with a hypothesis that the stock market was undervaluing digital, we sought to create the largest known repository of digital data on U.S. Perhaps not surprisingly, American Airlines leads in magnitude for U.S. airlines — but not by as much as you would think. market but a 22% digital share of the U.S.

Airlines 8

Airlines Hedge Metrics Consensus 8