Airlines and Social Capital - Leadership Digital

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Airlines

Social Capital

Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Harvard Business Review

JANUARY 19, 2018

American Airlines said it would pay $1,000 to all 127,600 of its people, and Wells Fargo raised its base wage from $13.50 ” As one senior executive explained to me, “The focus of most companies is to improve their financial capital. Our focus is on social capital.” to $15 per hour.

Definition

Definition Company Succession Airlines

Building Customer Communities Is the Key to Creating Value

Harvard Business Review

FEBRUARY 1, 2013

Think Apple, or Southwest Airlines, or for a more recent example, Zipcar. At Level 4, you're helping customers build their social capital — that is, helping them to build and expand valuable support groups and communities. High glamour isn't the only way to help customers build social capital.

Social Capital

Social Capital Review Software Marketing

Companies That Do Right by Their Workers Start by Elevating Their Definition of Success

Building Customer Communities Is the Key to Creating Value

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