Harvard Business Review

OCTOBER 15, 2015

A typical product or service comparison in most industries would show that incumbents usually have the best products in a given market, which reflects their obsession with high-margin customers. The New Tools of Marketing. The manager’s point of departure is classic market segmentation. A gold-plated product or service.

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Disney's John Carter , which cost close to $275 million to produce, was tagged as a potentially huge, game-changing film. The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

DECEMBER 10, 2010

An example of this integrative approach comes to us from Piers Handling, who runs the Toronto International Film Festival. When he took the helm, it was not even the #1 film festival in Canada. The presence of the stars and the announcement of a big award draw media attention to the films and make the industry happy.

Examples 15

Examples Film Strategy Incentives 15

Strategy Driven

NOVEMBER 15, 2010

The same is true for any camera crews who might be filming your presentation. For presentations where the press is present, be sure to repeat critical messages verbatim from your press materials. Doing so ensures that the press will pick up the right sound bites.

Tips 62

Tips Audience Newsletter Armstrong 62

Harvard Business Review

APRIL 9, 2018

Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. It appealed to a niche of film nerds.

Disruptive Innovation 12

Disruptive Innovation Innovation Business Model Human Capital 12

Harvard Business Review

JUNE 29, 2016

We expect the drone market to surge to nearly $7 billion by 2020 globally, driven by regulatory clarification, continuously decreasing component costs, and – most important– ongoing innovation that connects drone capabilities to big-data analytics.

Competitive Advantage 10

Competitive Advantage Company Outsourcing Analysis 10

Harvard Business Review

FEBRUARY 5, 2016

The past year has been difficult for many markets in Sub-Saharan Africa (SSA). However, although some of our clients have been facing difficulties resulting from the current environment, primarily because of currency pressures, many others are continuing to see strong growth, even in troubled markets such as South Africa and Angola.

GDP 8

GDP Politics Marketing Bottom-up 8

Harvard Business Review

JULY 11, 2017

A recent Brookings analysis found that of the 30 U.S. EDENS, of which the latter is CEO, has led the revitalization of the 45-acre Union Market district in Northeast Washington, DC. The Union Market challenge. Even smaller cities like Portland, Nashville, and Austin are attempting to curb their own deep-seated divides.

Real Estate 13

Real Estate Development Long-term Short-term 13

Harvard Business Review

NOVEMBER 17, 2016

” Digital communication was set to upend markets and change everything. With semiconductors we could calculate cheaply, so activities for which arithmetic was a key input, such as data analysis and accounting, became much cheaper. In contrast, the value of film-related chemicals fell – we wanted less of them.

Film 8

Film Cost Technology Chemicals 8

Harvard Business Review

OCTOBER 18, 2012

Most applications of data mining and analysis have been, at their hearts, attempts to get better at prediction. Film ratings. As a company that thrives when people consume more content, Netflix routinely serves up personalized recommendations to customers based on their feedback on films they've already viewed.

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

JULY 17, 2015

Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. But an analysis of a comprehensive panel of 22,000 adults fielded this past year by Frank N.

Video 8

Video Telecommunications Early Adopters Advertising 8

Harvard Business Review

JANUARY 28, 2014

billion), proclaiming McKinsey’s analysis “shallow and superficial.”. As Kodak president Philip Faraci told a group of newspaper executives in 2008 (oh, the irony), one of Kodak’s biggest problems was the apparent stability of its core film business. Another, arguably simpler, technique is to change the way you measure market share.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — don't miss it). Under such conditions, decision-making is complicated even when it only requires analysis of facts.

Education 14

Education Film Outsourcing Information 14

Harvard Business Review

JUNE 14, 2013

So, companies end up developing a product that tested well in market research only to find out later that they''ve got a cannibal on their hands, chipping away at their existing market share. Launching a new product that steals a large proportion of market share from a company''s existing portfolio is a bad idea.

Productivity 8

Productivity Products Innovation Brand 8

Harvard Business Review

NOVEMBER 30, 2010

The story, which apparently has echoes in some other school districts around the country, is but one more salvo in the wars of educational reform (recently depicted in the film Waiting for Superman — dont miss it). Under such conditions, decision-making is complicated even when it only requires analysis of facts.

Guidelines 14

Guidelines Education Telecommunications Emotional Intelligence 14

Harvard Business Review

SEPTEMBER 19, 2016

In a tight labor market, it’s imperative that a hiring manager understand the immigration issues that affect who they can hire and how. A purely statistical analysis shows that chances for selection in the H-1B cap lottery are approximately 25-33% (65,000 standard / 20,000 master’s cap, out of 250,000 applications).

Process 8

Process Outsourcing Long-term Public Relations 8

Strategy Driven

JUNE 22, 2012

This is not written to take swipes at responsible branding, marketing and advertising. Branding is a sub-set of marketing, which is a sub-sub-set of corporate strategy. Cause-related marketing materials. My analysis: There is no such thing in life as perfection, as anyone who had led a meaningful life has learned.

Brand 50

Brand Analysis Advertising Software 50

In the CEO Afterlife

NOVEMBER 4, 2012

But in the final analysis, ‘A Short Lesson in Perspective’ is a valued insight into life for each and everyone of us. Our ad agencies, design groups, film and music studios have gone from being cottage industries and guilds of craftsmen and women, essentially unchanged from the middle-ages, to dark satanic mills of mass production.

Advertising 265

Advertising Creativity Industry Bottom-up 265

Harvard Business Review

MAY 3, 2016

This kind of auto–editing assistant can dramatically change the day-to-day tasks of workers in media, advertising, and film. We’ve seen this in stock trading, marketing, and manufacturing, where more data streams make it harder to find information that is urgent or meaningful. Market monitoring. Root cause analysis.

Efficiency 8

Efficiency Company Root Cause Analysis Engineering 8

Harvard Business Review

JANUARY 4, 2013

But this is just the beginning — industry analysts predict the market to double in less than a decade. Now, we're beginning to see uses for drones in agriculture, 3D modeling, security (like saving rhinos in South Africa ), environmental analysis, news reporting, filming, human rights monitoring and more.

Supply Chain 9

Supply Chain Venture Funding Industry Real Estate 9

Eric Jacobson

APRIL 4, 2018

Impressively, that advice is based on an in-depth analysis of over 2,6,00 leaders -- drawn from a database of more than 17,000 CEOs and C-suite executives. And hiring or holding onto the wrong CEOs costs shareholders an estimated $112 billion in lost market value every year. CEOs work harder than the rest of us.

CEO 50

CEO Books Succession Charisma 50

Harvard Business Review

FEBRUARY 1, 2013

The Pentagon has established an equivalent metric known as Data-to-Decision, which is dramatized in the analyses conducted by the intelligence community in the Academy Award–nominated film Zero Dark Thirty. Refine the Questions through Iterative Analysis. The result is a highly iterative process of constant questioning.

Market Segmentation 8

Market Segmentation Metrics Environment Operations 8