A Simple Tool You Need to Manage Innovation
Harvard Business Review
MAY 31, 2012
Management knows it and so does Wall Street: The year-to-year viability of a company depends on its ability to innovate. Yet many companies have not yet learned to manage innovation strategically. One tool we've developed to help companies manage their innovation portfolio is the Innovation Ambition Matrix (see the chart below). Igor Ansoff to help companies allocate funds among growth initiatives. The Innovation Ambition Matrix offers no inherent prescription.