Rapid BI
OCTOBER 11, 2016
The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. The post Ansoff matrix – product -v- market grid appeared first on RapidBi.
Rapid BI
JULY 31, 2016
Ansoff's matrix is a useful model or framework for analysis or planning. Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. The post Ansoff matrix – product market grid – Management theory & model appeared first on RapidBi.
Harvard Business Review
MAY 31, 2012
Igor Ansoff to help companies allocate funds among growth initiatives. Ansoff's matrix clarified the notion that tactics should differ according to whether a firm was launching a new product, entering a new market, or both. It is a refinement of a classic diagram devised by the mathematician H.
Expert insights. Personalized for you.
28 
Let's personalize your content