Harvard Business Review

MAY 15, 2018

Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc. In other words, the brand becomes the customer experience and the customer experience becomes the brand.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

AUGUST 14, 2015

Consumers evidently felt their needs were met sufficiently well enough that they didn’t need a cola, vodka, or bridal apparel from Virgin, among many other products and services which Virgin has introduced and subsequently withdrawn.

Brand 8

Brand Banking Apparel Strategy 8

Harvard Business Review

DECEMBER 19, 2014

And investors are noticing: in May, Barclays bank downgraded the bonds of the entire U.S. This kind of innovation around food waste is part of the larger discussion going on in many sectors, from apparel to electronics and metals, about how we can build a more circular economy with zero waste. utility sector. In the U.S.,

Chemicals 12

Chemicals Short-term Energy Report 12