Harvard Business Review

FEBRUARY 29, 2016

While marketers want to track customers’ brand sentiments on social media, the tool’s real power is that it enables companies to hypertarget by viewing top influencers in the conversation. First, offer discounts to encourage her to like or follow your brand on social media. Insight Center. The Global Digital Economy.

Marketing 8

Marketing Software Brand Apparel 8

Harvard Business Review

JUNE 3, 2016

Quite simply, adding technology does not automatically confer expected benefits; these benefits have to be unlocked and this can only happen through achieving organizational changes. In the apparel industry, the benchmark for inventory accuracy is somewhere between 60% and 70%. However, the implications of inaccuracy are significant.

Tools 8

Tools Supply Chain CRM Technology 8

Harvard Business Review

APRIL 8, 2015

And good old handwriting, though far slower for most of us than typing, better deepens conceptual understanding versus taking notes on a computer — even when the computer user works without any internet or social media distractions. The workshop did not include a single PowerPoint slide or digital simulation.

Team 8

Team Supply Chain Workshop Drucker 8