Harvard Business Review

MAY 15, 2018

It sounds obvious, but such an approach requires a fundamental reboot of the traditional marketing monologue, which was dominant during the “story” era defined by TV commercials and characterized by military terms like target, bombard, campaign, collateral, and guerrilla.

Brand 8

Brand Productivity Products Short-term 8

Harvard Business Review

MARCH 21, 2018

Recognizing that its long history of making French yogurt could be turned into a market advantage, it embraced a traditional French method in which yogurt is cultured and sold in small individual glass pots. To overcome that barrier, some companies have shifted from a product-focused mindset to a platform approach. Under Armour, Inc.

Loyalty 14

Loyalty Marketing Apparel Maslow 14

Harvard Business Review

SEPTEMBER 21, 2018

We also found that a focus on innovation tends to go hand in hand with longer-term time horizons. Companies that are organized around creating and enhancing value over the long term were more likely to have boards that prioritize innovation, as compared with companies that are primarily focused on achieving short-term results.

Innovation 10

Innovation Telecommunications Short-term Long-term 10

Harvard Business Review

JULY 30, 2018

And big companies, like elephants, have long memories. Many long-timers can remember — and will happily detail in meetings — all of the “historical attempts [at innovation] that didn’t pan out – and it may just not have been the right time,” says Stacey Butler, director of innovation at NRG Energy. .

Innovation 15

Innovation Company Budgeting Survey 15

Harvard Business Review

MARCH 30, 2017

Some of the company’s moves in recent years have generated cash and kept the business afloat at the long-term expense of its brand. Selling off those brands may have had short-term benefits, but it eroded the brand in the long term. Whatever it is, the objective should be to strengthen the Sears brand (i.e.,

Retail 8

Retail Brand Airlines Apparel 8

Harvard Business Review

DECEMBER 12, 2012

Yet when China's consumer markets recently experienced short terms blips, several doubters promptly questioned the pace of their long term growth. Besides Burberry and Dunhill, two Italian brands, Armani and Ermenegildo Zegna, and one German brand, Hugo Boss, dominate the apparel market.

Marketing 9

Marketing Apparel Short-term Fashion 9

Harvard Business Review

MAY 21, 2013

Some apparel retailers attempted to deny that they had any connection with the Rana Plaza building that collapsed — but data at the level of each shipment is increasingly available to both researchers like us and to the general public. Firms like Li and Fung ltd.

Business Model 8

Business Model Supply Chain Compliance Disaggregation 8

Harvard Business Review

NOVEMBER 30, 2016

Simply improving short-term performance by cutting costs across the board isn’t the answer – activists can do that themselves, simply by taking out 10% from your company’s cost baseline. Take the time to reassess your company’s path to value creation.

Management 8

Management Short-term Constraint Apparel 8

Harvard Business Review

OCTOBER 2, 2014

Actual retailers, though, have tended to stick with simpler techniques, such as simply looking at how long it has been since a customer last bought anything, and picking a cutoff period (nine months, say) after which that customer is considered inactive. This resistance to state-of-the-art statistical models has frustrated the academics.

Retail 10

Retail Simon Uncertainty Apparel 10

Harvard Business Review

DECEMBER 7, 2017

It is tough to beat the market and over long periods of time indexing has been shown to outperform most active managers. The debate is far from settled and will likely go on for a long time. Index funds, meanwhile, are a cause of heated debate. The longer the time horizon, the more appealing many aspects of ESG, as mentioned above.

Supply Chain 8

Supply Chain Asset Management Chemicals Long-term 8

Harvard Business Review

JUNE 22, 2012

But when the retailer took a more careful look, it found that its best opportunity was to get people to buy more in the categories they were already shopping (such as apparel or electronics or groceries). Encouraging companies to be more "long term" is not the answer.

Retail 11

Retail Long-term Short-term Apparel 11

Harvard Business Review

FEBRUARY 22, 2017

These findings confirm that directors simply aren’t internalizing the extensive, long-term damage an attack could inflict on their organizations. apparel, automobiles, retailing, media, hotels, restaurants & leisure); Consumer Staples (e.g., Why the disconnect between the global- and company-level views?

Telecommunications 8

Telecommunications Health Care Contingency Plans Biotechnology 8

Harvard Business Review

JULY 7, 2016

The retailer offers a monthly subscription service for fitness and athleisure apparel and accessories. Ultimately, a key ingredient to long-term success will be appropriately mining data and matching it to products and services that meet each consumer’s specific needs in a way that other competitors are unable to do.

Trends 10

Trends Hotels Competitive Advantage Retail 10

Harvard Business Review

DECEMBER 22, 2015

Instead, they are clear-minded about what they do best, developing a solid value proposition and building distinctive capabilities that will last for the long term. And no other path seems to provide the same kind of long-term sustainable success. Then they bring those capabilities to scale in their own distinctive ways.

Execution 8

Execution Strategy Fashion Apparel 8

Harvard Business Review

DECEMBER 23, 2015

degrees Celsius , or even 2 degrees (the stated long-term goals). Sectors calling for action included banking (Bank of America, Citi, Goldman, JPMorgan, Morgan Stanley, Wells Fargo), the apparel industry (including Levi, Gap, Adidas, VF), and the World Economic Forum, which brought 79 CEOs together to urge action.

Supply Chain 8

Supply Chain Apparel Energy Price 8

Harvard Business Review

OCTOBER 2, 2014

Actual retailers, though, have tended to stick with simpler techniques, such as simply looking at how long it has been since a customer last bought anything, and picking a cutoff period (nine months, say) after which that customer is considered inactive. This resistance to state-of-the-art statistical models has frustrated the academics. .”

Simon 8

Simon Retail Uncertainty Apparel 8

Harvard Business Review

NOVEMBER 19, 2015

For every Apple, there is an Atari, for every Fuji a Polaroid, and for every Zara an American Apparel. To be clear, this tendency to focus on exploitation and not exploration may even be welcomed by some investors who value predictable short-term returns from reduced costs and investments, increasing dividends and share buybacks.

Company 8

Company Succession Maturity Long-term 8

Harvard Business Review

JUNE 9, 2016

Examining these incidents in detail, five main findings stood out: The impact of misbehavior on corporate reputation is significant and long-lasting. The incidents that we identified were cited in over 250 news stories each, on average. years after initial occurrence.

CEO 8

CEO Sample Reputation Press Release 8

LDRLB

JULY 17, 2013

For too long the business world has been obsessed with the notion of building a sustainable competitive advantage… I’m not arguing that it’s a bad idea—obviously, it’s marvelous to compete in a way that others can’t imitate… But it’s now rare for a company to maintain a truly lasting advantage. “Strategy is stuck.

Competitive Advantage 150

Competitive Advantage Taylorism Taylor Restructuring 150

Harvard Business Review

AUGUST 2, 2011

And how would we know that we are on the right track if we couldn't define ourselves largely in terms of being better than others? Competitors in the auto, computer, and apparel industries frequently rely on the same suppliers and distributors, and to keep them healthy need to make sure that the overall industry does well.

Apparel 15

Apparel Pharmaceuticals Finance Licensing 15

Harvard Business Review

FEBRUARY 25, 2015

The recent resurgence in the popularity of catalogs raises questions about their value and long-term viability. Outdoor and apparel retailer L.L.Bean says it is experimenting with the page count of the catalogs it sends to regular website shoppers.

Retail 8

Retail Brand Fashion Apparel 8

Harvard Business Review

DECEMBER 17, 2014

While start-ups fail all the time, long-term investments create conditions that support the creation of viable disruptive entrants. It’s also worth assessing external variables that serve as early signs of longer-term change. Are venture capitalists making significant and lasting investments in your industry?

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

FEBRUARY 27, 2017

This approach was credible as long as economic inequality was kept within reasonable bounds. Our research shows that many companies are increasingly geared toward the short term. Such companies tend to generate less growth and value in the long run. What’s required for a new narrative to be credible? Essential background.

Globalization 8

Globalization Supply Chain Human Capital Long-term 8

Harvard Business Review

JANUARY 28, 2014

After a terrible fire killed many workers in Bangladesh apparel factories, European retailers Primark and C&A worked to establish long-term compensation funds for victims and their families. Some have gone so far as to cap the highest salaries they will pay in terms of ratios to the lowest. Take an Interest.

Golden Parachute 11

Golden Parachute Apparel Trends Short-term 11

Harvard Business Review

MARCH 6, 2012

These factors include China's rapidly rising labor costs, which we discussed in an earlier HBR blog ; the increased value of the yuan; the challenge of managing long-distance supply chains; the quality control concerns that continue to haunt many manufacturers that have offshored production; and the significantly higher productivity of U.S.

Insourcing 9

Insourcing Supply Chain Offshoring Apparel 9

Harvard Business Review

MARCH 29, 2012

Evidently not everyone is choosing to see their world in black and white financial terms. Patagonia's Yvon Chouinard knew that his impact would be small as long as it was limited to his own managerial scope. Some are seeing in color. This is how capitalism changes.

Meyer 13

Meyer Leadership Metrics Apparel 13

Harvard Business Review

OCTOBER 14, 2014

They decipher where society is going in the long term and figure out how their brand adds value to that direction. As the company releases a constant stream of videos, conferences, apparel, equipment, and music, the brand has become a phenomenon. That’s why they outlast fads like cronuts, Silly Bandz, and Angry Birds.

Long-term 8

Long-term Trends Brand Succession 8

Harvard Business Review

OCTOBER 18, 2018

Lance Best, the CEO of Barker Sports Apparel, was meeting with Nina Kelk, the company’s general counsel, who also oversaw human resources. It had been a long day at the company’s Birmingham, England, headquarters, and in the early evening the two were going over the evaluations of each of Lance’s direct reports.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

JANUARY 25, 2013

Not long after she reached shore, she decided to do something about it. So in 2010, I started this foundation and coined the "circular economy" term to help frame the concept. We looked at the three biggest segments — packaging, food waste, and apparel. No one else had looked at that way to design out waste.

Company 10

Company Apparel Engineering Welch 10

Harvard Business Review

AUGUST 2, 2013

Whatever approach you choose, you need to create appropriate levels of digital technology synergy, brand integration, investment coordination, skill development, vendor management, and innovation over the long term. Is CDO the next step for the aspiring CIO-Plus? The answer is not obvious, but it''s well worth considering.

CIO 8

CIO Technology Apparel Information Technology 8

Eric Jacobson

NOVEMBER 12, 2014

However long it takes," he adds. Jake : Learning to wear multiple hats while maintaining focus on the long-term. My goal from day one was to blend Life Is Good with Nike in terms of having a positive message that is applicable to any demographic. "Our goal is to fuel your fire, but that''s only the beginning.

Entrepreneur 74

Entrepreneur Advice Apparel Audience 74

Harvard Business Review

FEBRUARY 13, 2017

Before the venture is launched, decide what success will look like in concrete terms. ” There are cases where success can’t be measured in financial terms. One of the growth vectors they identified was moving into the production of high-end apparel that would be sold in department stores. Define success.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

DECEMBER 20, 2011

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. The list of "once-in-a-century" storms, floods, and droughts this year is too long to list. China, China, and China. The greening of the supply chain.

Supply Chain 15

Supply Chain Apparel P&L Long-term 15

Harvard Business Review

JULY 1, 2011

If every "customer" out there requested its own set of carbon and other data from its suppliers, it wouldn't be long before every company was trying to respond to tens, if not hundreds of data requests up and down the supply chain. The Sustainable Apparel Coalition offers a glimpse of one such effort. In 2008, Dairy Management Inc.

Supply Chain 15

Supply Chain Apparel Management Retail 15

Harvard Business Review

MAY 28, 2013

They are realizing it can no longer solely be the charge of HR executives or even of the CEO and top management — and that they must integrate talent management with the long-term strategic goals of the organization if they are to have any hope of claiming competitive advantage.

Talent Management 8

Talent Management Company Telecommunications Management 8

Harvard Business Review

JANUARY 31, 2014

It turns out there’s both good news and bad news when it comes to the answers: Our research found that, among multitaskers, certain types of ads are more (or less) effective in terms of driving TV viewers online. We also focused on five industries that represented $4.2 billion in U.S.

Advertising 9

Advertising Brand Apparel Audience 9

Harvard Business Review

MARCH 9, 2016

Entrepreneurship for the Long Term. It has expanded to fragrance, skin care, and a variety of related apparel categories. The purpose of this map of users and usage is to define dissatisfactions, hopes, dreams, and fears. Winning solutions respond to the distinct and specific needs of a group of consumers. Insight Center.

Brand 8

Brand Merchandising Chief Financial Officer Retail 8