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Your New Hit Product Might Be Underpriced

Harvard Business Review

Some products are truly innovative but stay walled up too long in R&D and then are released to market when they are no longer unique. But in 2003, the company didn’t realize the mega hit it was about to have with the Noah’s Ark play set. The luxury SUV that set a record for pre-sales.

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When Talent Started Driving Economic Growth

Harvard Business Review

before overhead and marketing and distribution costs) of his next project, the 1981 blockbuster Raiders of the Lost Ark , in exchange for directing and producing the movie, which made him a multi-billionaire and changed the balance of power between stars and studios.

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Arc is Electrifying Green Building

Chart Your Course

While LEED was designed to recognize leadership which has historically been described as the top 25% of the real estate market, “now we can help everyone else make improvements from where they are.”. The Arc platform is already casting a huge and growing green shadow over that existing building market. million existing U.S.

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The Nostalgia Trap

Harvard Business Review

For much of the 20th century, it was possible to argue that the inequities of life stemmed from the incomplete expansion of technology, industry, and the market, and would be resolved by further modernization. But for several decades it’s been clear that the gains of modernization for some have produced substantial losses for others.

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