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Your New Hit Product Might Be Underpriced

Harvard Business Review

The odds are stacked against new products or services. We have diagnosed thousands of product failures over the last 30 years, and have found recurring patterns. Often new products are over-engineered with too many features, usually at too high a price. The problem with wildly successful products.

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Arc is Electrifying Green Building

Chart Your Course

Previously, Scot was the chief product officer at the USGBC where he oversaw LEED, so he is uniquely qualified to explain Arc’s place in the cacophony of green building standards, codes and ratings systems including its space in the orbit of LEED. Scot serves as the CEO of Arc Skoru Inc.,