How to Harness the Customer Awakening
Harvard Business Review
AUGUST 28, 2012
Consider the "My Dell hell" diatribes by prominent blogger and journalist Jeff Jarvis, or Heather Armstrong's "Maytag Nightmare" that she described in vivid detail to her 1.5 If our audience is a bank CFO, we'll talk about a large bank on Wall Street that tackled the issue we're addressing, and how it did so," says Zaheer.
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