Since social media is becoming such an important tool for business, it is important that your business create a clear market presence message for those who want what you provide.
Social media is also important for finding a new job or letting others know about your career strategy.
Formula for Success: The formula for both personal and business success = your human capital (what you know and can do) times your social capital (who you know and who knows you) times your reputation (who trusts you).
One way to build your market presence is to provide your target audience with a copy of your social media press kit. The purpose of a social media press kit is to quickly and clearly tell others what you do and why you do it.