How CFOs Can Take the Long-Term View in a Short-Term Economy
Harvard Business Review
MARCH 15, 2016
Investors are increasingly seeking firms with long-term growth strategies, rather than ones focused on managing short-term earnings to boost the stock price. This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. Redefining the CFO role.
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