The 4 Dimensions of Digital Trust, Charted Across 42 Countries
Harvard Business Review
FEBRUARY 19, 2018
As we explained earlier, user behavior is more relevant as a trust measure than what users report in attitude surveys. What these stories underscore is that our digital evolution and our productive use of new technologies rests on how well we can build digital trust. The last two correlate well, so it made sense to combine them.
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