One of the most pressing concerns in the early days of the Covid-19 pandemic was how to best communicate information to those who were at greatest risk — particularly, the elderly. Unfortunately, many attempts were riddled with stereotyped depictions of older people as frail, lonely, and incompetent. In doing so, messages from advertisers, public health officials, and policymakers may have failed to resonate with large swaths of their targeted audience. Given a rapidly aging population, effective messaging to older people holds national importance for public health as well as marketing of goods and services.