Not much computer time this weekend, so just a short thought.

Like a parent exasperated with an inattentive child (yes, I’ve been there), there are times when I speak and I feel like my audience is just a little resistant to my message.

But, speaking a persuasive message does not have a guaranteed outcome.
Your audience can always say “no” to your message.

In fact, in a world with non-stop messages, “no” is, by far, the most frequent response.

Getting the audience to say “yes” may be the number one challenge of any messenger with any message.

And, “yes” means…

I agree
I will implement
I will follow-through

I will execute
I will purchase

What “yes” are you seeking from your audience?