Spiral of Silence
CO2
FEBRUARY 10, 2012
The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. Turning Technologies provides instant and anonymous audience feedback. Yammer and private blogs can provide an anonymous space for employees to speak out. Trapped by Silence.
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