What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. In 2007, Christensen called the iPhone "a sustaining innovation relative to Nokia" and predicted that it would flop.