Harvard Business Review
JANUARY 24, 2012
She is speaking to an audience, but a YouTube audience is not a classroom. And Hart is not the only one who has developed this skill. These developments stand in sharp contrast to what Apple has focused on. Vi Hart's style is different. That takes work and imagination to get right.
Harvard Business Review
FEBRUARY 6, 2014
A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. An innovator develops a solution that trades off raw performance (the way it historically was defined at least) in the name of simplicity, accessibility, or affordability. high dollars.”
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Harvard Business Review
AUGUST 8, 2017
In advance of important interactions or meetings, ask yourself: Who is the other person or audience? Help connect work deliverables or professional development to what’s happening at the organizational level. As professor Clayton Christensen writes in his classic HBR article, “ How Will You Measure Your Life?
Harvard Business Review
MAY 15, 2013
Anticipating and enabling " technological surprise " has become even more challenging, DARPA director Arati Prabhakar recently told an MIT audience, because more people in more places have more access to more technology that ever before. Its ostensible mission: " to prevent technological surprise to the U.S. Surprises can come from anywhere.
Harvard Business Review
JANUARY 8, 2015
But it’s familiar territory to innovators, who’ve spent decades wrestling with the problem of how to manage uncertainty when there is little to guide them in getting their new offering to a new audience or market. Our favorite way to think of this is in terms of what Clay Christensen has famously called the “ job-to-be-done.
Harvard Business Review
OCTOBER 19, 2012
The obvious targets were people in the field of innovation — those working in strategy, R&D, business development, and entrepreneurship. But there are a lot of thought-leaders competing for the attention of that audience. They partnered up with IBM to develop OS/2 , and decimated the Windows team.
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. I signed up for Spotify a while ago, and like it. The cylindrical black desktop is very cool-looking.
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