What Kind of Innovative Does Apple Have to Be?

Harvard Business Review

Who''s the target audience for the new iTunes Radio ? Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. It is a textbook example of what Clayton Christensen dubs a sustaining innovation , a product aimed at existing customers that improves on what went before it and is able to demand a premium price.

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