What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. It is a textbook example of what Clayton Christensen dubs a sustaining innovation , a product aimed at existing customers that improves on what went before it and is able to demand a premium price.