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Your Brand vs. Your Consulting Firm’s Brand. Which Should Win?

David A Fields

A senior colleague at your consulting firm keynotes Cacao Jam, the cacao dessert industry’s annual conference. As she wraps up her inspiring tale of the modern workplace melting pot, the audience rises to its feet. You … Continued The post Your Brand vs. You … Continued The post Your Brand vs. Your Consulting Firm’s Brand.

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Read This: The Secret to Content that Attracts Consulting Clients

David A Fields

Does your consulting firm produce snoozeworthy content? By adding a magic spice, your consulting firm’s ideas will pop to the top like a Taylor Swift song. You’ll transfix your audience and, … Continued The post Read This: The Secret to Content that Attracts Consulting Clients appeared first on David A.

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Consultants: Resistance Is Futile

N2Growth Blog

You also remember the Consultants. As a consumer of consulting services for more years than I care to admit, I have developed a well defined view of a typical engagement. To illustrate the viewpoint of a consumer of consulting services, I want to present a satirical view of a typical engagement. Part 1: The Evil Empire.

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Better, Consulting Firm Marketing: Flywheels and Snowballs

David A Fields

Effective marketing will increase awareness, engagement and credibility among your consulting firm’s target audience. A couple of proven, consulting firm marketing principles will boost your marketing success. The post Better, Consulting Firm Marketing: Flywheels and Snowballs appeared first on David A.

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How to Dramatically Expand the Audience that Sees Your Consulting Firm’s Content

David A Fields

Being smart and producing high-value content aren’t sufficient to win new consulting clients. Your consulting firm’s thought leadership on chocolate soufflés is [ ] Unless you expose a broader universe of prospects to your content, your opportunities to win business will stay narrow.

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How to Connect with An Audience—It’s One of Your Most Important Leadership Skills

Great Leadership By Dan

But the speaker who can put that information into context and reveal why it matters vitally to the audience—well, that speaker will likely be both more memorable and successful. How to Start a Speech with a Strong Introduction The concept of primacy states that audiences will retain best what they experience first. Not a chance.

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4 Tips on Creating a Brand-Centric Website Design

Strategy Driven

A team like Cyphon and their professional website design has a process that typically begins with a consultation to understand the client’s needs and goals for their website. From there, a website design firm will work with the client to create a design that aligns with their brand and meets the needs of their target audience.

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