Remove Audience Remove CPM Remove Management Remove ROI
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The High Price of Low-Cost CPMs

Harvard Business Review

Because a CMO can argue that they paid low cost-per-thousand (CPM) rates on their ad buy. But trafficking in low CPMs has become dangerous. Our research suggests that up to half of paid media impressions fail to reach a marketer’s target audience. Ads that miss the target audience. Ads that don’t fully load.

Cost 8
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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer. So it can be complicated.

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7 Marketing Technologies Every Company Must Use

Harvard Business Review

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. In my Starter Kit you’ll see repeatedly how marketing technologies help you get in front of the right audience at the right time with the right offer. So it can be complicated.