Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. But if you also throw in acronyms such as ABC ("activity-based costing"), EBITDA ("earnings before interest, tax, depreciation, and amortization"), and VBM ("value-based management"), only the accountants in your audience will follow you — you'll lose everyone else.