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What Kind of Innovative Does Apple Have to Be?

Harvard Business Review

Who''s the target audience for the new iTunes Radio ? Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. Then Apple comes out with the next market-creating product, and then they''re innovative again.