Strategy Driven

MARCH 2, 2016

Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. If you want to maximize your marketing dollars, solely using a CRM platform to determine the best suited marketing audience is not the best direction.

CRM 50

CRM System ROI Software 50

Miles Anthony Smith

MAY 2, 2018

She managed to find success for several reasons, but first and foremost, she found it by connecting with her younger audience and being relatable. Her sincere demeanor is obvious in everything she does, and her audience can't get enough of it. Nine years later, she has more than 3.6

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

NOVEMBER 12, 2015

Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association). But that doesn’t mean the same old email marketing will work on Millennials.

Direct Marketing 8

Direct Marketing ROI Brand Marketing 8

Harvard Business Review

OCTOBER 20, 2015

We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. They complement a brand’s investment in mass media, digital and direct marketing by providing a longer and lasting emotional experience. ” Take guests on a journey.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

AUGUST 4, 2017

A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

JULY 24, 2015

Publishers are relying on successful retreads like Harper Lee and Dr. Seuss, whose names alone will sell books, and authors who come to them with a pre-existing “platform,” i.e., a built-in audience. This “show-me-your-audience” skepticism may be a smart move. Build their own brand and audience.

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

MARCH 11, 2014

The model involved an innovative combination of direct marketing through billboards and leaflets; diagnostic camps where technicians would screen scores of patients in an afternoon; changes to the supply chain to lower the cost of the pacemaker for selected hospitals; and the world’s first loan program for an implantable medical device.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

JUNE 8, 2018

This holiday-themed product campaign targeted two specific audiences: 1) customers who had previously viewed the holiday-themed apparel and 2) customers with a high affinity toward the product. The target audience was customers who had a high or very high product affinity for Vineyard Vines’ brand new women’s performance leggings.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 8

Technology Marketing Company CRM 8