Remove Audience Remove EBITDA Remove Guidelines Remove VBM

Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

It seems obvious that you shouldn't put your audience to sleep, doesn't it? This guideline is hardly absolute — sometimes passive voice is the most natural way to say what you're saying. But if you also throw in acronyms such as ABC ("activity-based costing"), EBITDA ("earnings before interest, tax, depreciation, and amortization"), and VBM ("value-based management"), only the accountants in your audience will follow you — you'll lose everyone else.

VBM 12