Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? This guideline is hardly absolute — sometimes passive voice is the most natural way to say what you're saying. But if you also throw in acronyms such as ABC ("activity-based costing"), EBITDA ("earnings before interest, tax, depreciation, and amortization"), and VBM ("value-based management"), only the accountants in your audience will follow you — you'll lose everyone else.