What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? So do Apple executives. Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. Until Apple comes out with its next big new disruptive thing, and it succeeds , the "Apple can''t innovate anymore" meme will live on, whatever Phil Schiller''s ass thinks.