Spiral of Silence
FEBRUARY 10, 2012
Leaders don’t always operate democratically, but most will solicit views from team members before making decisions. The Spiral of Silence, a mass communication theory introduced by Elizabeth Noelle-Neumann in 1974, suggests that the more prevalent and popular a position is, the more people fear opposing that position in public. Turning Technologies provides instant and anonymous audience feedback. Trapped by Silence.