Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

Harvard Business Review

That means you may have more success changing minds after making your audience feel good about themselves. In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives. Heider created a short, simple animation of two triangles, a rectangle and a circle. And when put head-to-head with scientists talking about immunology, the story of her child will sway audiences every time.