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Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

In The Gen Z Frequency , authors Gregg Witt and Derek Baird tackle this demographic which is projected to be the largest consumer demographic in history. It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. Truth 2: Trust.

Marketing 263
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How To Develop A Powerful Leadership Style

Rich Gee Group

Your leadership style is based upon myriad factors, but when distilled into a few essential elements, you’ll find three spheres: Presence, Interaction, and Contribution. PRESENCE How you are viewed (and consistently graded) by your audience - superiors, peers, subordinates, vendors, and clients. Stop it immediately in its tracks.

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How to Be A Leader As An Individual Contributor

Great Leadership By Dan

Guest post from Pam Didner : When I speak at conferences, I frequently talk to young marketers. I tell them that the pre-requisite of leadership is not having a team to “lead.” Leadership comes in different facets. Working on a project is like playing a soccer game.

How To 180
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Domain Knowledge

Lead Change Blog

They know the ins and outs of the business, and can help your organization traverse the landscape and develop new products or services that can help you increase your market share. The project’s team is responsible for keeping the document up to date. In addition, it allows your audience to have a question and answer portion.

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Change on the Run: Surviving Workplace Uncertainty

Leading Blog

A marketing manager, for example, can easily create a brand positioning statement for a new brand—they have the knowledge, skill, and experience to draw upon. However, this doesn’t apply to change initiatives where the type of change, the context for it, and the project team are new. Speak from the audience’s perspective.

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The Right Way to Cut Costs

HR Digest

Additionally, hiring temporary workers for short-term projects can help manage workload fluctuations without the long-term commitment of permanent employees. Marketing Marketing is another area where cost-cutting opportunities can often be found. Another option is to outsource certain tasks or functions to external providers.

Cost 105
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162