Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. By the time you find it (or give up trying), you've lost the writer's train of thought.
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