What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. The iPod/iTunes combo, the iPhone, and the iPad all disrupted and redefined markets, and in the case of the iPhone and iPad created entire new ones. Then Apple comes out with the next market-creating product, and then they''re innovative again.