How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

Chaiwalas already cook over fires to make their tea, so using the HomeStove as an alternative could immediately demonstrate the benefits of our product to a captive audience — a bit of a drink and a show, if you will. Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology.