003: 5 Steps to Creating a Communication Plan
SEPTEMBER 14, 2012
The natural tendency for many leaders when facing a communication issue is to skip critical planning steps and jump right into tactics. Members (audience/stakeholder). Discussion of Communication Analysis Phase vs. Communication Planning Phase is described excellently in chapter 6 of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Fred Garcia. ©iStockphoto.com/kupicoo.