What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. But it''s the latest iteration of a high-end niche product that Apple has been selling for years. Then Apple comes out with the next market-creating product, and then they''re innovative again.