What Kind of Innovative Does Apple Have to Be?

Harvard Business Review

Who''s the target audience for the new iTunes Radio ? Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. The key to its phenomenal success over the past decade, though, has been — to use Christensen''s terminology again — disruptive innovation. The harder question to answer is whether Apple can remain successful and keep growing without another disruptive innovation.