Don't Anesthetize Your Colleagues with Bad Writing
Harvard Business Review
JANUARY 28, 2013
It seems obvious that you shouldn't put your audience to sleep, doesn't it? When you write e-mails, reports, letters, and other documents, here's how to keep your readers alert and responsive: Use personal pronouns skillfully. It should also be obvious to people who deliver dull presentations or talk in circles at dinner parties — but consider how many boring speakers you've had to endure.