The Brand Benefits of Places Like the Guinness Storehouse
Harvard Business Review
OCTOBER 20, 2015
Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. The principles of destination storytelling. Emotionally engaging brand storytelling taps into the universal emotions and shared experiences that connect visitors to the brand. Every good story has a narrative arc that carries the audience on a journey from start to finish.