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Don't Anesthetize Your Colleagues with Bad Writing

Harvard Business Review

It seems obvious that you shouldn't put your audience to sleep, doesn't it? Don't overuse I (try not to begin paragraphs or successive sentences with it), but do lean heavily on we, our, you, and your. By the time you find it (or give up trying), you've lost the writer's train of thought. They use strong, simple words.

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